X-girl launched its first collaboration with LABRAT, a long-established clothing brand representing Harajuku.
Created by designer Yoshiyuki Maeda, LABRAT is coveted by highly trenconscious consumers.
LABRAT is an abbreviation for Laboratory, with the idea of experimenting with what they want to create instead of being swayed by current trend. It is based on the concept of a chaotic brand that mixes conflicting themes such as hardcore and romantic, one-off and manufacturing, graphics and drawing, underground and pop culture.
